Monthly Archives: December, 2008
REA Group Changes HubOnline Product
In a guest post from REA Group’s Dave Platter, Group Manager of Public and Investor Relations, he reveals that realestate.com.au has made some changes today around its HubOnline product.
immobilienscout24 Price Increase
German market leader immobilienscout24.de have announced a price increase. The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market.
rightmove Launches Huge Marketing Campaign
UK market leader rightmove.co.uk has announced the launch of its biggest ever marketing campaign. To begin in late December, the new campaign is modelled around the slogan “See More”.
Top 50 Overseas Property Portals
globaledge.co.uk has revealed the latest top 50 overseas property portal rankings. But choosing to spend your advertising budget based on price alone would not be wise, they warn.
Google Street View Arrives in NZ
This week the Google Street View function went live in New Zealand and property portals were very quick to start using it. It will allow house hunters to see a street by street view of the whole country.
Is an IDX Feed Important for Realtors’ Sites?
Realtors in the US work in a multilisting environment where they can be either a buyers agent or a sellers agent in the transaction and earn 50% of the ~6% commission available. To operate in this environment, it is important that realtors share their listings using a MLS (multilisting service). However, is it important for visitors to the realtor’s website to be able to see the listings of all realtors in the market?
realestate.co.nz Now the Place to Be
With the exit of allrealestate.co.nz from the New Zealand market and the redirection of their traffic to realestate.co.nz, what does this mean for New Zealand real estate agents?
Interview with Lee Bramzell – propertyindex
Since 2006 Lee Bramzell has been Managing Director of propertyindex.com, originally an overseas portal, which is taking on the UK domestic market with its innovative ‘pay for results’ model. propertyadguru.com spoke to Lee about portals and the UK market.
propertyindex Launches UK Sales Team
propertyindex.com says its innovative ‘pay per results’ business model has so far been received well by agents. It requires no set-up fees, no monthly subscriptions, no commission on sales and no minimum term contracts. And they’ve just introduced a UK sales team to take things up a gear.
Match-Making for Agents
property-matchmaker.com has been modelled on successful American websites. It is the third such website to appear in the UK in as many months.
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