Monthly Archives: February, 2009
Top 10 Tips for Email Newsletters
With an email newsletter you can talk to customers past, present, and future, keep your brand fresh in the market’s mind, develop your reputation as an expert or leader, and create and build new relationships within the community, not to mention cultivating leads.
findaproperty.com Launches Marketing Campaign
findaproperty.com, one of four UK property portals owned by The Digital Property Group, has launched its latest national marketing campaign around the idea of ‘what makes a home’.
Top 10 Tips for Marketing Your Brand on a Budget
Marketing your brand is a never-ending business. When times get tough and budgets are tight, don’t be tempted to stop marketing – get creative and find new ways to promote your business.
What Friday 13th Means for Property…
Friday 13th has historically been associated with bad luck, particularly in English speaking countries. Phobia of Friday 13th or “Paraskevidekatriaphobia” persists, despite a lack of scientific evidence, and according to a survey by moveme.com has an impact on property-related decisions…
Top 10 Tips for Writing a Blog
Blogging is a fantastic way to get your opinion out there and get connected. Many agents are active bloggers and have become well known in their markets because of it; many are deriving great revenue streams as a result of the connections made through blogging.
redfin.com Creates Agent Marketplace
Online real estate broker redfin.com has revealed the latest in a series of major changes to its website.
Top 10 Tips for SEO
SEO or Search Engine Optimisation is the practice of making your website as attractive as possible to the search engines (like Google) so that when a user does a search, your website is displayed on the first page, preferably at the top.
Are Smartphones Smart Enough?
We haven’t talked much about mobile phones, smartphones or PDAs here yet. Their use in online marketing for the real estate industry tends to divide the room pretty quickly. Do they have enough smarts or is the screen just too small? Read here about a new application that may help agents use their phone effectively in the advertising process.
Top 10 Tips for Email Etiquette
Rather than see it simply as a means of transferring a message, you should view each email communication to potential customers as an opportunity to shine, stand out from your competitors and sell yourself.
Rightmove Overseas Cuts Rates
Rightmove Overseas has brought in a new pricing structure, and for some lucky agents this will mean prices may drop by around 50%.
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