Lead generation initiatives aren’t always about delivering leads ready for business that day. In fact a number of the more successful programs are focused on establishing contact with potential customers as they are just starting to think about selling their home.
According to recent data from comScore, online video is growing in popularity, numbers and types of users using it, the length and number of videos Internet users watch, and any other category it’s possible to measure. And it’s happening fast.
Unless you’ve been hiding under a rock, you’d know that videos are becoming more and more essential to real estate websites and particularly to any real estate marketing, promotion and advertising. So what’s currently happening in the world of online real estate videos? At the moment, a lot.
In what can be seen as both a reflection of the current economic climate and the growing popularity of blogging in the property industry, foreclosure.com have released a listings plugin for agents and brokers using WordPress.
Australia’s number two property portal, domain.com.au, has issued a challenge to market leader realestate.com.au by launching new search functionality and a new agent reported data platform.