Print Advertising is Obsolete – The Case for On-Line

Monthly Archives: July, 2009

Print Advertising is Obsolete – The Case for On-Line

newspaper_inju

I’ve been working in and around the internet almost since the beginning of the dotcom boom. Between 2001 and 2008, I was the CEO and Managing Director of realestate.com.au and my most recent business venture is focussed on investing, innovating and consulting in the on-line realm.

Create Your Own Real Estate Shows

realestateshowslogo

Another player has emerged in the growing online video for real estate market: Real Estate Shows allows agents to create their own internet commercials using digital photos.

zillow.com’s Market Bottom Widget

zillowmarketbottompoll

zillow.com have introduced a new, free widget designed to poll users on whether they believe the market has reached rock bottom yet, reflecting the global concern over current market conditions.

New UK Industry Body Launches

AHIPPlogo

A new property industry body has just launched in the UK bringing together the Association of Home Information Pack Providers (AHIPP) and the Council of Property Search Organisations (CoPSO).

Century 21 Wins Stevie Award

century21comlogo

Century 21 Real Estate LLC has received a 2009 Stevie® Award at the 7th Annual American Business Awards, in part due to its decision earlier this year to push its advertising online.

Updated proxio.com to Find Most Visible Agent

proxiocomlogo

proxio.com has also announced a competition to be held in conjunction with Inman News that will search for the “most visible professionals” in real estate.

Redfin Out of the Red

redfinlogo

US online real estate broker redfin.com have revealed some news that will have traditional brokerages just a little bit worried: last month the company earned its first monthly profits.

Two New Sites Review Agents

agentscomparedcomlogo

Two websites have surfaced that aim to provide comparative information on agents: one UK based, and one for the Chicagoland area of Illinois.

Coldwell Banker’s Interactive Billboard

CB-billboard_outside

Talk about big time advertising for your listings and website: Real estate company Coldwell Banker has launched an interactive billboard in New York City’s Times Square.

Big Changes for bhgrealestate.com

bhgredesign_oldnew2

Better Homes and Gardens Real Estate in the US has rolled out some big changes for their website, bhgrealestate.com.

Polls

What online marketing strategies have been working for you so far this year?

View Results

Loading ... Loading ...

Tiny Contact Form