Category Archives: Agent Website Content
Two New Options for US Agents
Two new options have recently surfaced for US-based real estate professionals: an embeddable map-based search engine from realbird.com and a new social network for agents as well as investors and vendors.
New Widget from findaproperty.com
UK property portal findaproperty.com, which has just come out with an iPhone application, has also released a widget showing UK average house prices that can be added to any website.
The widget displays asking price data for both flats and houses in any UK town or county for either sales or rentals. findaproperty.com explains that it shows asking price changes for the last 90 days in both graph and tabular formats.
Lower that Bounce Rate
If you run your own website but haven’t heard the term “bounce rate”, have a seat. You might be satisfied with the number of people visiting your website, but if the majority of those visitors leave within a few seconds without interacting with any of your content, that’s something you need to deal with.
Finding the Fold with Google
For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
But because Internet users view websites through a wide range of different browsers, knowing exactly where the fold is for each of them can be tricky. To address the problem, Google have stepped in with their new Google Browser Size tool.
Real Estate SEO Part 4
This article is about how Australian Real Estate Agents can apply basic SEO principles to the existing pages on their website by changing body text, page title, page description and alt text. This article is the fourth in a 6 part series to assist agents in improving the SEO of their own websites.
Tech Trends from the NAR Conference: Part 4 – Local Information
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
NAR Approves Search Engine Indexing
After sparking controversy earlier this year with its search engine indexing policy, the US National Association of Realtors (NAR) has clarified its stance, saying agents can allow search engines such as Google to index their listings.
The NAR postponed their vote on the issue back in May, leaving a policy in place that allowed member boards to force their agents to block search engines from indexing listings shared between agent websites via Internet Data Exchange (IDX) agreements.
Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours
The NAR Conference in San Diego wrapped up yesterday and after a few days of wandering around the expo hall, it is clear that there are a number of technology trends that are emerging.
In Part 1 of Tech Trends from the NAR Conference, we wrote about how more and more web provides are offering realtors with a mobile presence. In this article, we look at video and virtual tours. In the next article (Part 3), we will look at the ridiculously cheap websites being offered to realtors in the US.
Let’s look at virtual and video tours.
Neighbourhood Info the Decision Maker
US National Association of Realtors’ research found 67 percent of consumers cite neighbourhood quality as a deciding factor in their home hunt. The reasons for consumers are obvious enough – convenience, comfort and future profitability – but the question for agents is: how can you make interest in neighbourhood facts and figures work for you?
New WordPress Themes for Agents
A new set of WordPress themes have been launched for real estate agents.
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