Category Archives: Promoting Your Brand
Multilogues vs Monologues
One of the most common mistakes that many businesses make when diving into Social Media is to treat their pages and platforms as a monologue tool.
Agent Strategies: Blogging Plus SEO
Read on to find out how US agent Andrea Swiedler increased her traffic with a combination of blogging and SEO.
What is SMO and Why Does it Matter?
“Social media optimisation” might sound like a strange concept, but you’re probably already implementing a number of SMO strategies without even realising.
Facebook’s Guide to Ads
A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.
Website Spotlight: Local Information Inspiration
In this week’s website spotlight we’re going to take a slight detour to the islands of Hawaii, where one website is making great use of local information.
Agent Strategies: Hyper Local Blogging
Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.
The Positives of Negative Comments
While plenty of real estate professionals start a blog with the simple aim of generating more website traffic, many quickly find that the day to day realty of blogging is tougher than they first thought.
Easy Fixes for Video Listings
There are plenty of videos out there that could make even the most settled of home owners wonder whether they should consider moving. How do yours measure up?
Tiny Market Share Isn’t Stopping Twitter Marketers
The latest US-based figures from Hitwise show Twitter is the fourth most popular online social network with a tiny market share of just over one percent.
Shameless Self-Promotion: Getting Noticed Online
With almost every real estate agent claiming to be the best and most experienced in their area, choosing one to work with can end up little more than a guessing game for buyers and sellers.
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