Blogging is a fantastic way to get your opinion out there and get connected. Many agents are active bloggers and have become well known in their markets because of it; many are deriving great revenue streams as a result of the connections made through blogging.
SEO or Search Engine Optimisation is the practice of making your website as attractive as possible to the search engines (like Google) so that when a user does a search, your website is displayed on the first page, preferably at the top.
Rather than see it simply as a means of transferring a message, you should view each email communication to potential customers as an opportunity to shine, stand out from your competitors and sell yourself.
Search engines index and rank text on a webpage, but currently it is much more difficult for them to index content inside a video. Don’t let your videos get lost!