Category Archives: Your Online Marketing Plan
UK Agents Plan to Move Online
It seems the UK’s financial downturn has some real estate agents reassessing their spending priorities. A survey by property specialists movewithus found that at least 20 percent see a move from their high street premises to a home office as possible or likely over the next ten years.
66 percent of the agents surveyed said they would be likely to focus on their web offering over the next decade, with a further 28 percent seeing it as a possibility. If you’re also considering this move, but aren’t sure where to start, be sure to check out our guest post from Ryan Hinricher: “4 Essential Building Blocks for Agents New to Online”.
Fine-tuning Your Ad Strategy
Judging by the preliminary results of our poll, most Property Ad Guru readers are planning to invest significantly more in online marketing this year. With the Internet Advertising Bureau also predicting another increase in online ad spending in 2010, one question springs to mind: How do you make sure the money you spend on online advertising doesn’t go to waste? In other words, how can you fine-tune your advertising strategy this year to ensure it results in more leads?
Going Local for Leads
In a recent guest post, Ryan Hinricher said agents need to define their niche market to stand out in the online marketing game. It’s sound advice when you think about it – finding your niche, and owning it, gives you a much greater chance of becoming the agent who stands out when a buyer hones in on a certain suburb.
So, how do you promote yourself online as the expert in your chosen niche?
4 Essential Building-Blocks for Agents New to Online
propertyadguru.com welcomes a guest post from Ryan Hinricher:
Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.
Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.
US Ad Spending to Move to Mobiles
A new US based report suggests mobile phones will see increasing investment from advertisers over the next five years, but another analysis raises doubts over whether consumer use will be able to keep up.
Finding the Real Value of Social Media
How can we make social media a valuable business tool, rather than just an online time-sink?
Why You Should Use Facebook
According to information released by addtoany.com, a company which supplies one the most popular widgets that lets websites share stories across multiple social media sites, the most popular way users share information online is via Facebook.
Print Advertising is Obsolete – The Case for On-Line
I’ve been working in and around the internet almost since the beginning of the dotcom boom. Between 2001 and 2008, I was the CEO and Managing Director of realestate.com.au and my most recent business venture is focussed on investing, innovating and consulting in the on-line realm.
trulia.com Gets Social on NY1 TV
trulia.com’s Pierre Calzadilla and Trulia Voices agent Luke Constantino recently appeared on TV on NY1. They were talking about how home buyers, home sellers and real estate agents are using social networking sites like Facebook, Linkedin and Twitter to their advantage.
Social Media Gains Strength
Online social networking is becoming even more difficult for agents to avoid.
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