UK Study: Clicks Don’t Matter

Tag Archives: click-throughs

UK Study: Clicks Don’t Matter

The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

comScore Study Questions Value of Clicks

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comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.

Display Advertising Options

Prior to Christmas I posted about Banner Advertising – the different types and how to make it more effective. I explained some of the online advertising terms and hopefully simplified the mystery of banners. As a follow up I thought we’d explore some other sorts of ‘Display Advertising’ available to help promote your business on the web.

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