Tag Archives: comscore
UK Study: Clicks Don’t Matter
The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.
comScore Study Questions Value of Clicks
comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.
Social Media Gains Strength
Online social networking is becoming even more difficult for agents to avoid.
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