Tag Archives: copywriting
Shameless Self-Promotion: Getting Noticed Online
With almost every real estate agent claiming to be the best and most experienced in their area, choosing one to work with can end up little more than a guessing game for buyers and sellers.
Why Content Matters
The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.
Email Newsletters: Awareness, Loyalty, Leads
Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.
Blogs: The Good, The Bad, and The Ugly – Part 2
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
Blogs: The Good, The Bad, and The Ugly – Part 1
The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.
Top 10 Tips for Great Listing Copy
How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?
Top 10 Tips for Online Press
Whether you’re launching a new product, aiming to grow your client base or simply looking to increase brand awareness, generating media attention can be invaluable in making your venture a success.
propertyindex.com Welcomes Banned Agent
Julian Bending, of The Real Ralph Bending agency, has been accepted by pay-per-lead portal propertyindex.com after being banned from UK market leader rightmove.co.uk.
Embellishment and Discrimination – the Great Unravellers
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.
Writer’s Block?
Writing sassy and successful advertisements is a skill – one that some individuals make a living out of. But what if it’s only one part of a myriad things you have to do? Such is the lot of an estate agent.
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