Golden Rules for Social Media ROI

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Golden Rules for Social Media ROI


There’s no doubt social media has become a mainstay in our online lives. Whether it’s through a Facebook fan page,

Tech Trends from the NAR Conference: Part 7 – Social Networking

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Welcome to the final installment of our series on the top technology trends emerging from last month’s NAR Conference in San Diego.

In previous installments we looked at the rise of mobile access, low cost agent sites, video and virtual tours, the importance of local information, distribution to multiple portals, and most recently, the use of SMS and email based yard signs.

In this final installment we look at the continuing rise of social media and whether it really makes a difference to realtors.

Studies Say Go Social for Traffic

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Social media in general, and Facebook in particular, is the most valuable source for loyal website traffic according to recent studies.

Facebook Option Promotes Social Selling

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CenterStage aims to help agents showcase their listings on Facebook as well as their sold properties.

Challenges and Opportunities on the Social Web

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Virginia Cook, NAR Special Liaison for Large Firm Relations, says that social media presents “both opportunity and challenge”.

Help from New Social Tools

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Here are three new tools that could make social media that much more useful to you and your business.

Finding the Real Value of Social Media

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How can we make social media a valuable business tool, rather than just an online time-sink?

Why You Should Use Facebook

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According to information released by addtoany.com, a company which supplies one the most popular widgets that lets websites share stories across multiple social media sites, the most popular way users share information online is via Facebook.

Can Social Media be Simplified?

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A number of online services have popped up that promise to simplify and streamline your online presence. Let’s take a look at a few examples that could be useful for agents.

Can Social Media Generate Leads?

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Real estate agents and brokers the world over are jumping online and engaging with social media: blogging, vlogging, Facebooking, Twittering, and anything else they can get their hands on. But does it work – can social media generate leads? Or is it just a gimmick?

Polls

What online marketing strategies have been working for you so far this year?

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