Tag Archives: Google
Google’s Latest Releases Part 3: New Maps Perspective
With so many new releases from Google over the past week, you could be forgiven for feeling a little over-saturated. As we’ve already discussed, Google’s new real-time search and personalised results raise some questions in terms of online advertising for agents. Thankfully, Google’s latest release looks positive for the world of online real estate advertising.
Google’s Latest Releases Part 2: Personalised Results
Last Friday, Google announced it was rolling out personalised search results for everyone – even users without Google accounts. By storing 180 days worth of search activity information in an “anonymous cookie” in a user’s browser, Google can now present them with personalised search results.
In this second article in our series on Google’s new releases, we’ll look at how this new search environment could effect online real estate advertising.
Google’s Latest Releases Part 1: Real-time Search
Technology news websites are currently saturated with talk of Google’s latest releases, which range from a real-time search innovation to something called “Google Goggles”. According to cnn.com, Google has actually introduced 33 different search innovations in the past 67 days.
Most of these releases have been met with the usual mix of excitement and scepticism, so it’s not always easy to decode exactly what effect they might have. Over the next few days, propertyadguru.com will take a preliminary look at a few of Google’s new offerings and ponder what they could mean for the world of online advertising.
Online Advertising in a Social Future
CNBC’s Powering Ahead program recently looked at the future of marketing in an online world at the 2009 Ad:Tech conference.
The emerging trends for online advertising as a whole echo those seen at this year’s NAR Conference: Ad:Tech’s programming chairman Drew Ianni named social media, video and mobile as 2009′s three hottest trends.
NAR Approves Search Engine Indexing
After sparking controversy earlier this year with its search engine indexing policy, the US National Association of Realtors (NAR) has clarified its stance, saying agents can allow search engines such as Google to index their listings.
The NAR postponed their vote on the issue back in May, leaving a policy in place that allowed member boards to force their agents to block search engines from indexing listings shared between agent websites via Internet Data Exchange (IDX) agreements.
Google Maps Highlights Real Estate
Google Maps has announced changes to its real estate listings and a new Comparison Ads tool for mortgages.
The Challenges for Google Real Estate
The launch of Google Real Estate search on Google Maps in Australia, the US and New Zealand has shaken the property portal world. It is expected that Google Real Estate will make an appearance in the UK and German markets shortly.
Coldwell Banker Commits to Google TV Ads
Coldwell Banker is among a number of companies now committed to buy Google’s TV advertisements throughout the year.
NAR Web Indexing Vote Postponed
The US National Association of Realtors (NAR) has postponed a decision on whether members who allow search engines to index other agent’s listings are in violation of their policy.
Google Profiles Await Agents
There’s yet another online profile agents can use to expand their online presence: Google Profiles.
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