Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs

Tag Archives: NAR convention

Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs

yardsign

Welcome to the sixth in our series of technology trends from the NAR Conference held in San Diego, California from the 13th through 16th November.

In the previous installments, we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, the use of local information on realtor’s sites, and the rise of listing syndication.

In this second last installment, we look at the rise of businesses offering listing information delivered to your handset after entering a code from a yard sign.

Tech Trends from the NAR Conference: Part 5 – Distribution to Multiple Portals

relationships2john-morgan

Welcome to the fifth in our series of technology trends from the NAR Conference held just over a week ago in San Diego, California.

In previous installments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, and the use of local information on realtors’ sites.

In this installment, we will look at the rise of intermediaries who syndicate a realtor’s listings to 20 or so different sites.

Tech Trends from the NAR Conference: Part 4 – Local Information

walkscore

Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.

In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.

Online Advertising in a Social Future

adtechlogo

CNBC’s Powering Ahead program recently looked at the future of marketing in an online world at the 2009 Ad:Tech conference.

The emerging trends for online advertising as a whole echo those seen at this year’s NAR Conference: Ad:Tech’s programming chairman Drew Ianni named social media, video and mobile as 2009′s three hottest trends.

Technology Trends from the NAR Conference: Part 3 – Low Cost Agent Sites

coinsstopnlook100

Welcome to the third in our series of technology trends from the NAR Conference held earlier this week in San Diego.

In Part 1, we wrote about how more and more website providers are offering realtors a mobile presence. In Part 2, we looked at the continued existence of video and virtual tours and discussed the relative merits of using them. In this article, we will look at the low cost websites being offered to realtors in the US and discussing whether they are worth the investment.

Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours

VirtualTour

The NAR Conference in San Diego wrapped up yesterday and after a few days of wandering around the expo hall, it is clear that there are a number of technology trends that are emerging.

In Part 1 of Tech Trends from the NAR Conference, we wrote about how more and more web provides are offering realtors with a mobile presence. In this article, we look at video and virtual tours. In the next article (Part 3), we will look at the ridiculously cheap websites being offered to realtors in the US.

Let’s look at virtual and video tours.

Technology Trends from the NAR Conference: Part 1 – Mobile Internet

mobilephone

I have spent the last couple of days wandering around the NAR Convention in San Diego. This annual love-fest is attended by thousands of realtors from around the US with a few foreigners thrown in for good measure. While each NAR convention has the obligatory presentations, it is the expo and its 400+ exhibitors that are of most interest.

Amongst the beads, bags, and books are a range of technology providers each offering a potential “silver bullet” to a realtor’s marketing needs. I therefore thought it would make sense to cover some of the technology “silver bullets” that were at the Conference.

The first cab off the rank is mobile internet for realtors. Our next edition will look at the rise of video tours.

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