Tag Archives: NAR
NAR Finds Agents Quickly Going Social
US real estate agents are leaning heavily on email and many are taking up the social media challenge, according to the National Association of Realtors’ latest survey.
Tech Trends from the NAR Conference: Part 7 – Social Networking
Welcome to the final installment of our series on the top technology trends emerging from last month’s NAR Conference in San Diego.
In previous installments we looked at the rise of mobile access, low cost agent sites, video and virtual tours, the importance of local information, distribution to multiple portals, and most recently, the use of SMS and email based yard signs.
In this final installment we look at the continuing rise of social media and whether it really makes a difference to realtors.
NAR’s Game Changers Announced
The US National Association of Realtors (NAR) has announced the 14 winners of its Game Changer Challenge, all of which will be fully funded by the NAR and guided by a panel of consultants.
Social media platform Front Porch, resume standardisation tool Realtor Resume, and Realtor rating tool Realtor Finder were among the ideas chosen for NAR backing.
NAR: Buyers Relying on Referrals
The US National Association of Realtors recently released its 2009 Profile of Homebuyers and Sellers and the results show an even heavier reliance on the Internet to find homes than in 2008.
The often-quoted statistic from the 2008 NAR report had 87 percent of US home buyers looking online for their next home. According to figures posted by Sara Bonert, zillow.com’s director of broker relations, that figure has now risen to 90 percent.
Bonert’s blog post also shows that looking online for properties was the first step taken by both first time and repeat buyers, rather than contacting an agent. Buyers spent an average of two weeks on this initial property search before they decided to find an agent to help them with the buying process.
Tech Trends from the NAR Conference: Part 6 – SMS and Email Yard Signs
Welcome to the sixth in our series of technology trends from the NAR Conference held in San Diego, California from the 13th through 16th November.
In the previous installments, we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, the use of local information on realtor’s sites, and the rise of listing syndication.
In this second last installment, we look at the rise of businesses offering listing information delivered to your handset after entering a code from a yard sign.
Tech Trends from the NAR Conference: Part 5 – Distribution to Multiple Portals
Welcome to the fifth in our series of technology trends from the NAR Conference held just over a week ago in San Diego, California.
In previous installments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, low cost websites being offered to realtors in the US, and the use of local information on realtors’ sites.
In this installment, we will look at the rise of intermediaries who syndicate a realtor’s listings to 20 or so different sites.
Tech Trends from the NAR Conference: Part 4 – Local Information
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
Technology Trends from the NAR Conference: Part 3 – Low Cost Agent Sites
Welcome to the third in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In Part 1, we wrote about how more and more website providers are offering realtors a mobile presence. In Part 2, we looked at the continued existence of video and virtual tours and discussed the relative merits of using them. In this article, we will look at the low cost websites being offered to realtors in the US and discussing whether they are worth the investment.
NAR Approves Search Engine Indexing
After sparking controversy earlier this year with its search engine indexing policy, the US National Association of Realtors (NAR) has clarified its stance, saying agents can allow search engines such as Google to index their listings.
The NAR postponed their vote on the issue back in May, leaving a policy in place that allowed member boards to force their agents to block search engines from indexing listings shared between agent websites via Internet Data Exchange (IDX) agreements.
Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours
The NAR Conference in San Diego wrapped up yesterday and after a few days of wandering around the expo hall, it is clear that there are a number of technology trends that are emerging.
In Part 1 of Tech Trends from the NAR Conference, we wrote about how more and more web provides are offering realtors with a mobile presence. In this article, we look at video and virtual tours. In the next article (Part 3), we will look at the ridiculously cheap websites being offered to realtors in the US.
Let’s look at virtual and video tours.
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