Tag Archives: Print advertising
Print Media: Dead or Just Dying?
Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.
Back to Basics: Why Advertise Online?
propertyadguru.com occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.
The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.
Online is the Future
A recent article on propertyadguru.com by Simon Baker argued that print advertising is obselete, and has been replaced by online advertising. It seems that many agents agree.
Print Advertising is Obsolete – The Case for On-Line
I’ve been working in and around the internet almost since the beginning of the dotcom boom. Between 2001 and 2008, I was the CEO and Managing Director of realestate.com.au and my most recent business venture is focussed on investing, innovating and consulting in the on-line realm.
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