Tag Archives: smart phones
Mobile Apps, Created by You
Mobile’s momentum continues to build this month with the release of another search application and a collection of new app creation options emerging for smaller players.
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
Mobile Websites: A Closer Look
The recent National Association of Realtors conference in San Diego highlighted a number of technology trends emerging in the world of real estate. One of these was the use of mobile Internet, and we looked into whether agents should create their own mobile websites or invest in a branded, downloadable application.
The important thing to consider when choosing between these options is who your audience is, and how they will use your mobile presence. The cost of developing a downloadable application might be appropriate if you targeting a large, tech-savvy audience. If, on the other hand, you don’t foresee a huge return on investing a branded application, stripping back your existing website to make it mobile-friendly might be more suitable.
One thing is clear: ignoring the mobile option is a risky strategy. Sales of Internet-enabled phones are increasing in Australia, the US, the UK and the Asia Pacific.
Another Agent App for iPhone
Another iPhone application has surfaced to tempt agents using Apple’s iPhone: the “Agentworx” contact management and productivity tool just released by AppSpice.
NAR Survey Shows Low Tech Agents
Just 17 percent of NAR members use blogs, RRS feeds and podcasts on a regular basis, according to the results of a survey by the US National Association of Realtors.
New Mobile App from Smarter Agent
Smarter Agent is planning to release what it claims will be the first mobile application to work across almost all mobile devices, carriers, and formats.
Are Smartphones Smart Enough?
We haven’t talked much about mobile phones, smartphones or PDAs here yet. Their use in online marketing for the real estate industry tends to divide the room pretty quickly. Do they have enough smarts or is the screen just too small? Read here about a new application that may help agents use their phone effectively in the advertising process.
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