Tag Archives: Tracking Enquiry
Fine-tuning Your Ad Strategy
Judging by the preliminary results of our poll, most Property Ad Guru readers are planning to invest significantly more in online marketing this year. With the Internet Advertising Bureau also predicting another increase in online ad spending in 2010, one question springs to mind: How do you make sure the money you spend on online advertising doesn’t go to waste? In other words, how can you fine-tune your advertising strategy this year to ensure it results in more leads?
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
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