In this week’s website spotlight, we’re taking a look at some New Zealand real estate agents who are managing to strike a good balance in their blog posts.
While plenty of real estate professionals start a blog with the simple aim of generating more website traffic, many quickly find that the day to day realty of blogging is tougher than they first thought.
Anyone who’s ever started a blog knows that once the initial enthusiasm wears off, coming up with fresh ideas for posts can be a daily struggle. If you’re stuck staring at a blank screen, try these sources for a hit of inspiration:
The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.