Category Archives: SEO
Agent Strategies: Blogging Plus SEO
Read on to find out how US agent Andrea Swiedler increased her traffic with a combination of blogging and SEO.
Google Gives SEO Tips
Here’s one for the search engine optimisation enthusiasts out there: Google has recently released a report based on the SEO performance of pages for 100 different Google products.
The results show what’s working for Google and where things could be improved, giving the rest of us plenty of valuable SEO hints.
estatecreate.com Focuses on SEO
UK single property website service estatecreate.com wants to help agents with their search engine optimisation (SEO).
As we explained in our Top 10 Tips for SEO, the number of relevant inbound links to your website can have a big effect on where it’s placed in search engine rankings. estatecreate.com is now encouraging its users to focus on this, and suggests agents set up individual websites for each key road where they sell houses.
Free Website Stats from WooRank
If you’re an agent running your own website, the prospect of a detailed picture of how it’s performing will probably sound quite enticing. That’s exactly what the newly-established service WooRank is offering, and at the moment all its reports are free.
A WooRank report shows you three traffic estimates, gives a run-down of your in-site and off-site SEO, and measures your website’s usability. Areas that need work are clearly marked with an orange dot, or a red dot if things are really dicey.
Lower that Bounce Rate
If you run your own website but haven’t heard the term “bounce rate”, have a seat. You might be satisfied with the number of people visiting your website, but if the majority of those visitors leave within a few seconds without interacting with any of your content, that’s something you need to deal with.
Finding the Fold with Google
For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
But because Internet users view websites through a wide range of different browsers, knowing exactly where the fold is for each of them can be tricky. To address the problem, Google have stepped in with their new Google Browser Size tool.
Google Real Estate – Should Agents Bank On It?
The news just over a week ago that Google was “entering” the UK/European market has sent the share prices of Rightmove and Seloger into a tailspin. Seloger dropped by 9% while Rightmove has plummeted a whopping 17%. Seloger has since recovered to its pre-news price while Rightmove continues to be significantly down.
So let’s look at what happened, will the property portal landscape change and is this impact on the share prices is justified.
An article by the Financial Times (Dec 2 titled “Google set to enter UK property market”) seems to have set the cat amongst the pigeons. The article stated that Google is in talks with British estate agents and that “experts” say that an entry by them to the market could pose a serious threat to existing property websites. The article didn’t talk about what Google was going to do and Google didn’t comment. So there is really not much to go on. So the only guide we really have as to what Google may do in the UK and Europe is what they have done in Australia.
Google’s Latest Releases Part 2: Personalised Results
Last Friday, Google announced it was rolling out personalised search results for everyone – even users without Google accounts. By storing 180 days worth of search activity information in an “anonymous cookie” in a user’s browser, Google can now present them with personalised search results.
In this second article in our series on Google’s new releases, we’ll look at how this new search environment could effect online real estate advertising.
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