Facebook’s Guide to Ads

Category Archives: Tracking Results

Facebook’s Guide to Ads

Written by admin on May 28, 2010 — Leave a Comment

A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.

Also posted in Display Ads, Measuring Advertising Performance, Promoting Your Brand, Social Media | Tagged , , ,

Facebook Ads From the Ground Up

Written by admin on May 6, 2010 — 2 Comments

With Facebook now closing in on a total of 500 million users worldwide, the topic of Facebook ads is worth looking into.

Also posted in Display Ads, Measuring Advertising Performance, Promoting Your Brand, Social Media | Tagged , , ,

Vendor Reports: Why Are They Important?

Written by admin on April 28, 2010 — 1 Comment

Don’t be frightened of the statistics - use them to upsell new advertising options and manage your vendor’s expectations.

Also posted in Communicating with Customers, Featured, Managing Customers, Measuring Advertising Performance, Understanding & Using Statistics | Tagged , ,

Big Changes Underway at Facebook

Written by admin on April 22, 2010 — 2 Comments

At f8, Facebook’s conference for developers and entrepreneurs held yesterday, founder Mark Zuckerburg had plenty to reveal about the future of his social network, which is about to hit 500 million visitors per month.

Also posted in Promoting Your Brand, Social Media, Understanding & Using Statistics | Tagged , ,

Written by admin on April 7, 2010 —

We all know a good understanding of analytics is an important ingredient in website success. But if you’re short on time, it can help to zero in on a few key items.

Also posted in Featured, Understanding & Using Statistics | Tagged

Online Engagement Essentials

Written by admin on April 1, 2010 — Leave a Comment

No matter what your online marketing strategy involves, there’s one goal you should always have in mind: audience engagement.

Also posted in Featured, Managing Customers, Monitoring Enquiries, Servicing Customers Online | Tagged ,

UK Study: Clicks Don’t Matter

Written by admin on March 31, 2010 — Leave a Comment

The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

Also posted in Display Ads, Measuring Advertising Performance, Promoting Your Brand | Tagged , , ,

Marketing Habits Tough to Change

Written by admin on March 30, 2010 — 1 Comment

The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.

The top five most effective marketing strategies were seen to be the following:

Also posted in Internet vs Print, Measuring Advertising Performance, Winning Listings / Instructions | Tagged

What’s Blue, Global, and Bigger than Google?

Written by admin on March 17, 2010 — 5 Comments

It seems at least one of our predictions for agents in 2010 - that social media fatigue would set in - could turn out to be wrong after all.

Also posted in Promoting Your Brand, Social Media, Understanding & Using Statistics | Tagged , , , ,

Referrals Still the Top Strategy

Written by admin on March 16, 2010 — 2 Comments

After surveying 1,300 agents and brokers, US real estate marketing company HomeGain has found that referrals are seen to be the most effective marketing strategy to acquire new clients. The top 10 strategies list reveals an interesting mix of traditional and newer marketing options.

Also posted in Understanding & Using Statistics, Winning Listings / Instructions, Your Online Marketing Plan | Tagged ,
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