This week’s agent strategy comes from Sydney Australia, and shows how sharing local information can pay off in a big way.
Staying Relevant in the Online Age – Part Two
May 26, 2010 By Leave a Comment
In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.
Agent Strategies: Hyper Local Blogging
May 25, 2010 By 1 Comment
Welcome to our new Agent Strategies series, where we get the inside word on how agents from across the globe are marketing themselves online.
Staying Relevant in the Online Age - Part One
May 24, 2010 By 2 Comments
When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?
Legitimate Links for Better Rankings
May 4, 2010 By Leave a Comment
It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.
What Makes Customers Choose You?
April 12, 2010 By 2 Comments
Chances are, there are a number of agents working in or near your area with whom you need to compete. So how do you make sure you stand out?
Selling Online Advertising to Vendors
April 9, 2010 By 3 Comments
Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.
Marketing Tips from Foursquare
April 6, 2010 By 1 Comment
Whether you’re a Foursquare convert or have never heard of location-based mobile social networking before, chances are you’ll be interested in CEO Dennis Crowley’s tips on how to grow a small business.
Marketing Habits Tough to Change
March 30, 2010 By 1 Comment
The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.
The top five most effective marketing strategies were seen to be the following:
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