Category Archives: Advertising Property
Easy Fixes for Video Listings
There are plenty of videos out there that could make even the most settled of home owners wonder whether they should consider moving. How do yours measure up?
It’s More Than Just An Ad On A Portal
Real estate clients’ expectations of online marketing are continuing to grow, so it’s vital that we give them access to a wide range of advertising options, particularly on property portals.
AdWords Tips from Google
If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.
Which Portal is Right for You?
Trying to get the best return on your investment along with maximum coverage is tricky. How do you make the right choice and not waste your marketing dollars?
Listing Checklist: Don’t Leave These Out
If you’re resources are stretched, aim to hit these five basic targets to ensure your listing isn’t overlooked.
Getting Started with Flickr
We’re all aware that a well-executed Facebook presence can pay dividends, and that a tool like Twitter can be just the thing to drive online engagement with potential customers.
But there is another, less-hyped cousin of these two popular social networks: Flickr. Done right, your Flickr presence could become yet another social source of leads.
Why Content Matters
The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.
floorplanner.com Upgrades for Agents
Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads you receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
Effective Banner Advertising – Part 2
Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites. “Advertise where the people are looking” is exactly what’s at play in this scenario. The ad becomes even more effective when placed at a granular rather than generic level such as the home page.
Placing banners on the search results pages of neighbourhoods where you operate is a key way to attract potential buyers and sellers in your market. Your message should speak directly to the people looking for property in your area and should resonate loudly with those looking to sell. So how do you get your ads up there?
Effective Banner Advertising – Part 1
If you’ve spent any time surfing the net you’re bound to have come across a multitude of advertisements. There’s tickers and pop-ups and links, but no doubt you’ve noticed the most prevalent of them all, banners. So how do you create, place and measure effective banner advertising?
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