Category Archives: Tracking Results
Facebook’s Guide to Ads
A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.
Facebook Ads From the Ground Up
With Facebook now closing in on a total of 500 million users worldwide, the topic of Facebook ads is worth looking into.
Vendor Reports: Why Are They Important?
Don’t be frightened of the statistics – use them to upsell new advertising options and manage your vendor’s expectations.
Big Changes Underway at Facebook
At f8, Facebook’s conference for developers and entrepreneurs held yesterday, founder Mark Zuckerburg had plenty to reveal about the future of his social network, which is about to hit 500 million visitors per month.
Analytics: Where to Focus
We all know a good understanding of analytics is an important ingredient in website success. But if you’re short on time, it can help to zero in on a few key items.
Online Engagement Essentials
No matter what your online marketing strategy involves, there’s one goal you should always have in mind: audience engagement.
UK Study: Clicks Don’t Matter
The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.
Marketing Habits Tough to Change
The results of a recent survey by globaledge.co.uk reveal some interesting disparities between the marketing channels agents see as effective and the channels they actually use.
The top five most effective marketing strategies were seen to be the following:
What’s Blue, Global, and Bigger than Google?
It seems at least one of our predictions for agents in 2010 – that social media fatigue would set in – could turn out to be wrong after all.
Referrals Still the Top Strategy
After surveying 1,300 agents and brokers, US real estate marketing company HomeGain has found that referrals are seen to be the most effective marketing strategy to acquire new clients. The top 10 strategies list reveals an interesting mix of traditional and newer marketing options.
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